Pseudoscientific thinking has been explained in terms of psychology and social psychology. The human proclivity for seeking confirmation rather than refutation (confirmation bias), the tendency to hold comforting beliefs, and the tendency to overgeneralize have been proposed as reasons for the common adherence to pseudoscientific thinking. According to Beyerstein (1991) humans are prone to associations based on resemblances only, and often prone to misattribution in cause-effect thinking.

(Source: Wikipedia) 

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